Testing business ideas. Ostervalder A., ​​Bland D.

Quite often, tempting business ideas during the implementation endure a complete collapse. Testing at the stage of development of an idea is a way to reduce the risk of realizing ideas shiny on paper, but non -viable in the market. Ideas are tested through quick experiments that allow you to collect the opinion of potential buyers and adjust the business model before launching the product on the market.

The author of world bestsellers “Building business models” and “Development of value offers” Alex Ostvalder and business consultant David Bland will teach you how to test ideas at the level of the most successful startups of the world. They will introduce you to the concept, tell you how to plan the first experiment and start the testing process. In addition, you will learn how through rituals and the general team spirit to test the ideas with ordinary practice and the norm of doing business of the whole organization.