TG. Sales techniques. 4th edition, erased. Leicher R.

In the context of a strict struggle for markets, the professionalism of trading personnel is one of the competitive advantages.

This book will show you the path to success during sale. It will help to effectively prepare for negotiations, set deadlines, prepare for meetings with customers and improve sales. The book contains practical recommendations on how it is better to argue, organize a presentation, talk on the phone.

The book is written in a simple, clear and affordable language, is equipped with numerous examples, tests and control tables.

For a wide range of readers.