That Will Never Work. The story of the creation of Netflix, told by its founder. Randolph M.

“This will never work”- they insisted to him. The idea of ​​a video rental by subscription seemed to everyone who knew the market of pure stupidity. But not a brand randolf. Despite the skepticism of investors and partners, he did not recede.

this is how Netflix appeared.

This is the story of the most incredible startup of the 21st century, told by his ideological inspirer and creator. Exciting chronicles of the transformation of the idea abandoned in a friendly conversation in the giant of the film and television industry with more than 150 million subscribers around the world. A book worthy of standing on a par with the “seller of shoes” Phil Knight and “delivering happiness” Tony Sheya.