The book "Free". The future of radical prices. Anderson K.

What happens when advanced technologies allow more products for almost zero cost? And what happens when all these products become affordable to the consumer for a zero price? In his new book, Chris Anderson considers a completely new world in which old economic truths are undermined by the growing flood of free goods - newspapers, DVDs, t -shirts, telephones and even New Year's fireworks. He explains why it became possible, why new technologies, and especially the Internet, caused a decrease in production and distribution costs, which was difficult to even imagine several years ago. Anderson shows how the world of online provides flexibility that allows you to trade in a new way, offering goods for free and creating real or perceived value, and demonstrates ways that provide free access to more and more things, as a result of which they or not affect our solutions or not Two resources are more valuable than money: the popularity of the offer and the time we have. In the future, he claims, speaking of a “monetary economy”, we will keep in mind the “reputation economy” and “time economy”, and our world will never be the same.