The brand of the city, district, territory. Successful practices and recommendations. Kulibanova V.

The theme of the territory branding is becoming more and more in demand. Throughout the world, the city and countries are concerned about the development of their own identity for attracting tourists, investors and increasing the loyalty of their own residents. There are very successful cases in this area, but even more not very successful attempts.

In his book, Victoria Kulibanova, a specialist in the field of marketing communications, considers different cases, understanding the causes of success and failures.

You will learn where to start the formation of a territorial brand, from which attributes It consists and why the logo does not yet talk about its presence. The author with real examples shows how to use visual symbols, legends, traditions and customs, city events, opinions of opinions and other tools for the formation of a brand. The author also demonstrates which PR tools are the most effective for promoting the city/territory.

The book is intended for managers, marketers and PR specialists of development companies, heads of relevant committees of city and regional administrations, specialized ministries and departments. And it will also be useful to students in the areas of training “Marketing” and “International Management”.