The client's voice. We open the secrets of the target audience. Kravchenko E., Gainutdinova E.

"The voice of the client. We open the secrets of the target audience ” - your reliable guide in the world of effective interaction with customers. Thanks to the author’s algorithm developed by Elena Kravchenko and Ekaterina Gainutdinova, you will learn to explore age groups and basic archetypes. Through the formation of groups, analysis of the target audience and the use of deep interviews, you can create detailed portraits of your customers, successfully test strategies and develop effective marketing approaches.

Planning and communication with customers play a key role in achieving success. The authors believe that, before offering the product, it is necessary to understand what is important to your potential customers. With the help of a unique algorithm, you can identify the hidden desires of customers, thereby increasing the effectiveness of your business.