The day when the world stopped buying. McKinnon J.B.

The economy says that we must consume more: even the slightest reduction in expenses leads to mass unemployment and bankruptcy. The planet says that we consume too much: in America they burn the land resources five times faster than it can recover. And despite the efforts to “green” our consumption by processing waste, increasing energy efficiency or using solar energy, we do not yet see a decrease in global carbon dioxide emissions. Exploring this paradox, the famous journalist J. B. McKinnon decided to comprehend the hypothetical situation in which humanity ceases to make unnecessary purchases one day. In search of examples, he traveled around the whole world-from large stores in America to cultures of hunters-gatherers of Namibia and communities in Ecuador, who consume exactly as much as necessary. And then the mental experiment became a shocking reality: Koronavirus stopped shopping, and McKinonon's ideas were tested by reality. Attracting experts in various fields - from climate change to economics, the author explores how life with less costs will change the planet, society and ourselves.