The formation of public opinion. Bereneis E.

Advertising is a trading engine.

But how to convince a sophisticated potential consumer, that he needs to purchase a product, go to the film, vote for politicians, spend money on a charity campaign?

This is the ingenious idea of ​​PR, associating a certain product for each representative of a particular social group, a person or a service with an equally defined idea or a complex of ideas.

But how specifically to succeed in this difficult field of activity , says in his book the great PRAneis, who taught, among other things, both the rich and the poor begin to start the day with scrambled eggs with bacon, and the feminists of the whole world, alas, smoke cigarettes.