The great advertising revolution. Sentorov Dmitry Vladimirovich

The Great Advertising Revolution is the new book of Dmitry Senderov, one of the most famous advertising practitioners in Russia. In a simple and understandable language, Dmitry talks about those colossal changes in the behavior of the consumer and advertising strategies that occur today. The main task of any advertising campaign is to sell more, turning the costs of advertising and marketing into serious investments. It is this idea that is the basis of the book. The author sets out a practical vision of how advertising is working today, and offers a solution proven by experience that will help to make your brand strong and prosperous. The book will be as useful as possible for both business owners, companies and experienced marketers, and for those who are just taking the first steps in advertising