The logo that you need: a guide to create an actual identity for business. Kalashnikova P.

The logo is not a picture. The corporate sign reflects the goals, values ​​and philosophy of the brand. Some entrepreneurs make a mistake, trusting the development of the logo to unscrupulous designers, and receive a clipart from the photo -stop at the output. If you carefully and responsibly approach the development of the logo, it will be easier to find your audience and create a community around itself.

“My attempt to put existing styles in a certain system is made in order to help representatives of the business world understand what The principles are working on the logo and what ultimately the design product they need. ”

is not necessary to understand the design for this - you only need to understand your product, its consumers and know how to find a suitable designer. Polina Kalashnikova, the designer and founder of the studio Pologo.ru, spoke about the identity in the book “How to understand what logo you need”. The author explains how the four popular modern identity styles differ from each other and how to choose the best option for the company; What logos attract young people and which are more suitable for family business; How minimalistic signs differ from conceptualist and in what cases, flyering will be the best solution for corporate identity.