The paradox of the choice. How to make decisions that we will not regret. Barry Sh.

When you decide to buy a microwave oven, you go to the store. There you will find out that they are simple, with a grill, with a grill and a convention, built -in or individual, black, white, orange. You begin to look for details on the Internet and read articles about the device of the magnetron to understand what power you need to warm up the soup. Ask your friends of advice, which brand is best to buy. Armed with new knowledge, you return to the store and find out that there are advantageous models with an extended guarantee, but there is free delivery...

The constant choice tires. We are used to the fact that the more it is, the better, but in fact it is not. Abundance adversely affects us, and obsession with a choice makes you feel unhappy.

psychologist Barry Schwartz studied this phenomenon and brought out 11 simple steps that will help not to spend a lot of time choosing any scale: from a mortgage to a dessert in a cafe. In a light and humorous form, the author observes the nuances of our everyday life and divides people into maximumizers and satisfaction. Barry Schwartz will help reduce any choice to two positions and save time on what is really important.