The path of the client. We create the value of products and services through the maps of paths, blprints and other visualization tools. Kalbach J.

Clients are disappointed - this often happens. It is much worse when people inside companies that create a product do not see this because they are too focused on business processes. This practical book will show your company how to turn the valuable observations of customers into practical ideas. You can visually display your experience with customers and imagine future solutions.

Products and brands managers, marketing specialists and business owners will learn how to make user experience cards will help determine where their business centers intersect And the point of view of customers. As soon as you arm yourself with these data, you can provide users with real value.

The book is divided into three parts, in which you:

- figure out the basic principles of constructing diagrams and learn how these diagrams They can be used in the development strategy.

- you will learn how to create diagrams with four iteration modes in the process of compiling cards of user experience: creating an initiative to compile cards, studying experience, visualizing the process and using diagrams in seminars and in experiments.

- learn to view key charts in action, including services plans, user paths, experience maps, mental models, as well as spatial maps and models of ecosystems.

for whom this book is < /p>

for UX designers (a marketer engineer who receives analytics at the entrance, and at the output the logic of work, layout, the principle of creating an interface and content), products and brands, marketing specialists and business owners. < /p>