The power of the cult. What makes a person a fanatic and how to avoid this. Montell A.

What are cults, where do they come from and why attract so many people? The US linguist Amanda Montell is investigating this problem on the example of sects that have “become famous” with collective suicides, like harmless multi -level marketing companies and even cult fitness studios.

Leaders of almost every similar community develop a special language in which traditional concepts are distorted and replaced by others, and which allows people to manipulate.

from the book you will learn how by analyzing the language and others "Special means" to calculate harmful sects that often disguise as ordinary organizations that promise to improve your life, and how not to fall into the traps they have placed.