The selection factory: how to overcome 25 obstacles that prevent the client from making a purchase. Shotton R.

In order for your advertising to be effective, it is necessary to clearly understand what exactly drives the target audience during the decision -making decision. The author claims: often the buyer’s decision is influenced by the prejudices that he has, that if there is a turn behind the goods, then he is certainly standing, or that the bar should take only the same usual beer. How to recognize them in advance and insure them from reckless marketing moves when promoting your product without spending money on time?

Richard Shotton analyzes the 25 most common prejudices, based on real cases, expert opinions and research results (experiments (experiments (experiments (experiments ( conducted by the leading world scientists, such as Nobel laureates, Daniel Kaneman and Herbert Simon or psychologists Elliot Aronson and Leon Festinger), including their own, and gives market tools to apply to the company of each of these prejudices. Knowing what exactly holds your customers from making a purchase, you can use this knowledge to the benefit of your marketing campaigns and significantly increase sales. For marketers, brands, company leaders related to promotion and sales.