Theory and practice of mass communications. Textbook. KAFTAN V.V.

A distinctive feature of this textbook is its practical orientation on the most significant scientific concepts that describe the specifics of the occurrence and functioning of communications and mass media in the information field. Various paradigmatic approaches to the study of communications are considered. The essential features and meaningful features of communications in general and mass communications in particular were identified. The foundations of communicative perception and construction of social reality are considered. The methods, techniques and forms of representation of information and communication technologies for various purposes are analyzed-from advertising-marketing and media political to manipulative-viral and military-symolative. students studying in the areas of the undergraduate "Advertising and public relations", "Journalism" and "Politicalology".