Time to do business. Make maximum benefit and open new opportunities in the Russian market. Ponomareva E.
Candidate of Economics Elena Ponomareva, whose customers are about 100 companies of different industries, talks about the recent changes affected by Russian marketing, and how to find opportunities for their business even in changing, crisis conditions.
A book written on the basis of recent research data and numerous implemented projects will help the owner and top manager evaluate the situation inside and outside the company.
-What is happening today with the Russian business as a whole?
- What mistakes are fatal in the conditions of price wars and reducing profitability?
- Where and why do customers go from you? What do you lose to competitors?
- How to create products that perfectly correspond to consumer needs?
- How to learn how to first notice new trends and windows of capabilities? How to put this on a stream?
- How to make marketing in your company systemic and effective?
All this in the format “Take and do”: with ready-made practices and approaches, questionnaires and checklists.
The time of change is the time to do business in a new way.
for business owners and employees who keep the matter afloat in a difficult environment, are looking for opportunities in any situation.
| Characteristics | |
| A country | Russia |
| Age | From 16 years old |
| Author | Ponomareva Elena Georgievna |
| Number of pages | 448 |
| The subject of the book | Enterprise management management |
| The year of publishing | 2023 |
| Type of cover | Hard cover |
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