To make mistakes intentionally, to win confidently. How to benefit from a creative mess. Rosenwald Laurie

People constantly invent new, unexpected ideas are constantly born in their heads. In this book based on a popular seminar held in North America and Europe based on Starbucks, Google, The Art Director's Club, Aiga New York, Eden Spiekermann, Risd, Mica, Camberwell and Art Center Coherent The original modern approach to The generation of ideas based on non -standard techniques is proposed to be a practical way to show a creative and innovative approach and increase performance. In the center of philosophy, which the author shares, is the rejection of perfectionism.

“I am not talking about how to accept your mistakes or learn to them, but next time to do better. The bottom line is to really make mistakes intentionally. After all, it is precisely errors that help create something original - and gain freedom, to peel off when you are stuck. This can be done differently. Stories that follow are examples of ideas: add an accident, prefer quantity to quality, put chaos in order, go in the wrong way... surprise yourself - and you surprise others; This is priceless in the world in which, it seems, everything has already been invented. And it’s also fun! Let's start right now. "