Tourism industry management. Tutorial. 4th edition, corrected and supplemented. Zhukova M.A., Chudnovsky A.D.

The current state of world and Russian tourist markets, features of a tourist product that distinguish it from other goods are analyzed. The characteristic of the modern consumer and its requirements for the tourist product are given. The organization of the management of the tourist complex at different levels is considered both in Russia and abroad. The main functions of a tourist organization for the formation of a tourist product, its promotion and marketing are described.

Particular attention is paid to issues of mutually beneficial cooperation between tourist firms and organizations of services, since the tourist product is created by the efforts of many organizations, each of which has its own methods Work, specific needs and their commercial goals. Its competitiveness and, accordingly, the effectiveness of the work of all organizations involved in its creation, depends on the coordination of the activities of all partners in the formation of a tourist product. working in the tourism industry.