Trademarks. Superanskaya A.V., Soboleva T.A.

The book proposed talks about the history and current state of trademarks - verbal designations of things entering sale. Trademarks are a whole world of cunning artificial words denoting things created by the labor of a person, but do not call them directly. The book gives the analysis of trademarks, linguistic and extralinguistic problems associated with them are revealed. In addition to special information, the book contains cultural and cognitive information that helps to navigate in this special world.

The book is intended for a wide range of readers. It can be useful both to advertising specialists, businessmen, manufacturers of goods and their consumers, journalists, and linguists, psychologists, culturalists, teachers and students of humanitarian and specialized educational institutions, as well as everyone who is interested in the history of the creation and being of verbal trademarks - an interesting lexical layer in which natural and artificial is intertwined.