Transformation of a business model

Harvard Business Review is the main business magazine in the world. We present a new release of the HBR: 10 best articles series, dedicated to the problems of transformation of a business model. To be successful, the company is not enough to offer customers an excellent product, it needs an effective business model. In this collection, well-known experts in the field of management and strategic planning offer solutions that will allow companies to quickly adapt to the changing conditions of the business environment. How to evaluate the relevance of a business model, introduce innovations or defending yourself from competitors offering a free product? Is it possible to provide growth with the help of two business models? How to create a platform based on a key product and make an update of a business model with a continuous process?

Analysis of the best practices and time-tested methods will help managers, top managers and general directors to take a new business model and find optimal Options for its transformation in order to ensure steady business growth.