Transformation of fashion functions in culture. Sapozhnikova V.S.

In this book, fashion is considered as a dynamic functional system, culturally and historically mediated. Fashion functions differ significantly in accordance with the public request formed at certain stages of historical development - a number of them can accompany the development of fashion for several historical periods, however, new social tasks give birth to new functions.

in the framework of the industrial society, the fashion performs the function of social stabilization through the introduction of a democratic style common to all social layers. The post-industrial society forms “postmaterialist” values ​​to which the fashion reacts to actualize practices associated not with their material, but ideal-symbolic content. Fashion reacts to the situation of globalization by establishing a dialogic relationship between the donor culture and the refrigeration of the recipient through the interaction of styles in clothing. In a society of digital transformation, the functions of customization and virtualization of the environment become dominant, which the fashion performs by constructing personality in its “network” version.

The book is of interest for specialists - culturologists, historians, sociologists, political scientists, philosophers, - and for all those who are interested in fashion and its history.