Truth in price. All about practical pricing, profit, revenue and clients. Terekhov A.A.

You are in front of you in pricing. Its author Anton Terekhov is an expert in the field of customer marketing, price -management and omnichanal retail. From his book you will learn how to significantly increase profit using the cost management techniques. Without additional investments in marketing.

in simple language, with examples from the practice of small and medium-sized businesses, as well as from his own experience in Ozon, Price.u and Ru-Center, the author says:

- how the Maslow pyramid helps in determining the target price;

- why is the discount - the pain point of any business that can destroy entire markets;

- why cannot be traded on marketplaces,

And also how the pricing of large ecosystems works.

Having studied and put into practice the most effective approaches to pricing, you will surely go to goals set before business. Whether it is an increase in profit, revenue, or capture of a larger market share.