Tsa. How to find your target audience and become a magnet for it

In the era of limitless choice among brands and Chinese analogues, it is becoming increasingly difficult to like. Competitors will not miss the chance to break forward and squeeze the market. Tom Vanderbilt, a researcher of human behavior in the field of marketing and psychology, is sure that the taste can not only be foreseen, but also control it. In the book, he reveals how to determine his main buyer and most effectively present the product/service of his target audience.