Uber. Insider history of world domination. Lashinsky A.

In your pocket, something amazing is a simple and quick way to call a taxi that will deliver you anywhere. In your hands, something is equally amazing-the previously unknown story of Uber's rapid rise and the story of huge, like life itself, its founder Travis Kalanik. Uber and Kalanik are admired and envy of competitors. They challenged the industry, forced to argue about the issues of the operation of drivers, forever rooted in the consumer’s mind the fact that before the trip it was necessary to familiarize themselves with the identity of the driver. But that is not all. It was Uber who introduced the global concept of “Relting” to all areas of business, meaning the introduction of computer technologies in transactions between buyers and service providers. And today, "Ruzing" is not only a taxi. Giants such as Airbnb and Alibaba Group use “Relting” in their daily work. This book is a look from the inside on the global empire Uber, its past, present and future.