Understand the numbers so that the business brings money. 3rd edition. Strelkova Z.A.

Eternal lack of money, dependence on loans, illiquid assets - you hardly want to see your reality. Meanwhile, many leaders prefer to “extinguish the fires” and do not try to deal with the figures of their business to solve problems systematically.

The author of the book, financial analyst and consultant Zoya Strelkova, offers a real opportunity: to see the business in numbers, read Reports as novels and learn to manage the finances of the company. It turns out that sometimes it’s enough to start looking at the numbers, ask questions - and the company will have more money.

You will learn how to find frozen money, calculate profitability, evaluate the project, reduce dependence on banks and improve cash flow.

The book only in the most important tools for managing business, and they are stated very simple. All indicators are considered by examples from the life of Russian companies.

The book is useful for business owners, entrepreneurs, managers and everyone who prefers not to refer to insurmountable external circumstances, but to manage.