User experience design. How to create a product that they are waiting. John Wallen

User experience is not born on the screen, but in the minds of people who interact with the product. Our feelings are multi -dimensional and multisasperson. This practical book will help get an idea of ​​how customers think to create products or services with the properties they need.

Author John Wallen will show how any member of your team can generate new ideas based on user experience. Then you will understand how to apply this knowledge for your products, and also find out:

- about six images of thinking and how each of them helps to obtain a unique user experience;

-as your team-without any special preparation in the field of psychology-can find out the conscious and unconscious needs of your customers;

- How to immediately apply the acquired knowledge to improve your products and services.

for whom this book:

For business owners, product managers, designers, user experience and developers.

from the author:

“Is the psychologist developing the design of products and services? How interesting... "

When I introduce myself as a psychologist who is developing the design of products and services, I most often see surprise on the interlocutor’s face: “How, is this not for a designer? Yeah, you probably know how to climb into the consumer's head! Are you analyzing me right now? No comments!" People are often intrigued, but do not understand how knowledge about cognitive processes and emotions can be applied to the design of digital products and services. And this is a common thing.

The task of this book is to help you understand and use knowledge about human psychology in order to decompose user experience into components and find out how to make the product ideal for the consumer. And now for this the right time. Scientific research in the field of cognitive psychology is rapidly developing: it is already known about real breakthroughs in the field of psychology, neurobiology, behaviorist economy and man-mass interaction, thanks to which we have received new data on the functions of the brain and processing processes that form user experience. User experience is born not on the screen, but in the minds of people who interact with the product. Our feelings are multi -dimensional and multisasperson. This practical book will help get an idea of ​​how customers think to create products or services with the properties they need.

Author John Wallen will show how any member of your team can generate new ideas based on user experience. Then you will understand how to apply this knowledge for your products, and also find out:

- about six images of thinking and how each of them helps to obtain a unique user experience;

-as your team-without any special preparation in the field of psychology-can find out the conscious and unconscious needs of your customers;

- How to immediately apply the acquired knowledge to improve your products and services.

for whom this book:

For business owners, product managers, designers, user experience and developers.

from the author:

“Is the psychologist developing the design of products and services? How interesting... "

When I introduce myself as a psychologist who is developing the design of products and services, I most often see surprise on the interlocutor’s face: “How, is this not for a designer? Yeah, you probably know how to climb into the consumer's head! Are you analyzing me right now? No comments!" People are often intrigued, but do not understand how knowledge about cognitive processes and emotions can be applied to the design of digital products and services. And this is a common thing.

The task of this book is to help you understand and use knowledge about human psychology in order to decompose user experience into components and find out how to make the product ideal for the consumer. And now for this the right time. Scientific research in the field of cognitive psychology is rapidly developing: it is already known about real breakthroughs in the field of psychology, neurobiology, behaviorist economy and man-mass interaction, thanks to which we have received new data on the functions of the brain and processing processes that form user experience.