Vikinomics: How mass cooperation changes everything. Tapskott D., Williams E.

This is a famous bestseller who will teach you how to use the power of mass cooperation and will show how to apply vikinomics in your business. Translated into more than twenty languages ​​and repeatedly nominated for the title of best business books, Vikinomics has become a mandatory reading for business people around the world. It explains how mass cooperation takes place not only on Wikipedia and YouTube sites, but also in traditional companies using technologies to breathe new life into their enterprises.

Don Tapskott and Anthony Williams reveal the principles of vikinomics and They tell amazing stories about how the masses of people (both for money and voluntarily) create news, study the human genome, make remixes of their favorite music, find medicines for diseases, edit school textbooks, invent cosmetics, write software and even build motorcycles. The knowledge, resources and computational abilities of billions of people are self -organized and turn into a new significant collective force, acting in agreement and controlled using blogs, wiki, chats, networks of equal partners and personal broadcasts. The network is created again in order to first provide the world with a global platform for cooperation.