While the dogs are barking, cats win: management without dogma. Leonard Sherman

Business leaders are accustomed to fierce competition. Without a struggle for quality, for a lower price, for the best functionality of sustainable profitable growth cannot be achieved. As a result, the business turns into an endless battle resembling a fight of hungry dogs. Leonard Sherman analyzes the approaches of the world -famous management classics Michael Porter, Bruce Henderson, Clayton Kristensen and concludes that the already described methods and management tools often do not help companies get out of the crisis or achieve leadership. After all, competitors are armed with the same weapons. The author suggests choosing another strategy. When everyone is fighting around like dogs, it is worth trying to apply a “cat” approach and achieve your other way. With examples of creating great products of recent years, Sherman teaches to bypass the pitfalls of direct competition to be more cunning and creative, avoid “dog fighting” and resort to cat strategy, violating the generally accepted rules of classical management.