Why can they, but we can’t? Where do social norms come from. Gelfand M.

In some countries, cities, companies and families, people are calm about 15-minute delay, garbage under their feet, crumpled clothes, violent gestures, and the twisting of children with adults and subordinates with the leadership. In others, you will be severely punished for the slightest non -launchedness that flew past the urn with a chewing gum, an extra comma in a document or disrespect in a look. Why are the established norms strictly observed in some crops, and independence and initiative are actively welcome in others? Why do people comply with the established norms, sometimes contrary to common sense? Where does the norms come from? These issues excite many people living in the era of change, including modern Russians. The author of the book, psychologist Michel Gelfand, examines the historical, social and economic reasons for the most common freedoms and restrictions, and also analyzes the advantages and disadvantages of both hard and free systems.