Why digital transformation does not give a result and what to do so that everything will work. Saldana T.

No one doubts the breakthrough power of digital technologies. Any company that wants to be successful needs to become digital. However, the digitalization process is not easy: 70% of companies suffer failure in this matter. Tony Saldan was engaged in digitalization in P&G and claims that the main reason for failures in the absence of clear goals and discipline. In his book, he talks about a five -stage digital transformation model, thanks to which you can build changes in the DNA of your company.