Win through innovation. O’Ralei C., Tashman M.

Why do organizations often stop in their development, and how can managers help them adapt to changes? The authors - a professor of Harvard business school Michael Tashman and a professor of Higher School of Business of Stanford University Charles O'Reili - have been studying this problem for 30 years and shall be divided by research results. The book describes the concept of universal organizations - companies that can carry out two incompatible things at the same time. Successfully managing an existing business and trying new activities, they are able to compete equally effectively both in mature and in the emerging markets. As examples, the authors give the experience of IBM, Novartis, Amazon, Fujifilm and many others.