You can agree on everything! How to seek a maximum in any negotiations. 11th edition, processed. Kennedy G.

You are a real “Bible of the negotiator”, in which the basic principles of the negotiation process, strategic approaches and tactical techniques are revealed step by step. The author talks about psychological traps and errors in the placement of priorities, gives examples of catastrophic miscalculations and situations that can still be corrected. Working on the author’s tasks, you will repeat yourself more than once on the fact that at first you try to solve them, guided by the usual, “rolled” methods-and they, as the author convincingly proves, most often lead to defeat. Gavin Kennedy destroys the common stereotypes with absolute ruthlessness, showing how deeply they are sitting in us for long learned, but, unfortunately, the wrong concepts and principles of the negotiation process.

This book will provide invaluable assistance to everyone who is involved in negotiations: Businessmen, sales managers, suppliers and even special services representatives. It is written in lively conversational language and will be useful to everyone - even to those who take it without any practical purpose.