Business from scratch: Lean Startup method for quick testing of ideas and choosing a business model. 8th edition, processed. Rice E.

We are used to believe that processes and management are something boring and dull, and startups are dynamic and exciting, where there is no place for any rules. However, the opposite is true: the creation of a startup should be subordinated to a clear method of strictly defined steps. The main idea of ​​the Economic Startup method, developed by Eric Rice, is to quickly test the ideas of new products on real consumers and constant adjustment of a business model in order to start large-scale investments only when the idea is confirmed by facts. Who has already met this book, says about it like this: if you are an entrepreneur, urgently quit all things, sit down and read! And let you not be embarrassed by the words “business from scratch” in the name. Entrepreneurs in spirit are in different companies, and you need to be able to constantly analyze the business model and in time to make adjustments to any business and small and big.