Community Management. Titov V.O.

This is the first guide to the community management from Russian practice.

Having implemented tools for growing loyal communities, you can:

• Create points of concentration of a loyal audience by working in social networks, messengers and offline;
• Increase involvement;
• protect yourself from trolling;
• turn the community into a funnel for a new audience;
• inspire participants on the expected actions.

The book contains examples of organizations from different segments and will serve as an alphabet for beginners and a cheat sheet for practitioners.