“Psychology of influence. How to learn to convince and achieve success "

Classics of business literature, a world bestseller and a table book of ambitious politicians, managers, advertisers, marketers and everyone who want to convince and achieve their own.

The author of the book, Doctor of Sciences and Professor of Psychology, Robert B. Chaldini studied the principles of successful sales for many years. Based on his research, he wrote a guide to motivation and conviction, which many authoritative periodicals recognized the best book about the influence ever published.