Service design in practice. Designing the best customer experience

This book is the main guide on the practice of applying service design in the world. It needs it to everyone who wants all the processes in the company to be focused on the needs of the client. In it you will find a detailed description of the main stages, methods and tools of service design.

The book was created by dozens of professionals from different countries who shared their experience and worked in accordance with the basic rules of service, that is, improved The text of the book is Itertively.

many cases will help you better understand how to apply a service design in practice. You will learn how to conduct research, generate ideas, create prototypes, work with users and implement a service design in the entire organization in order to ultimately get a useful, memorable, impressive, truly unique product.

Service Design is the topic is so important and rapidly developing that one person could not fully reveal it.

This book is the result of the joint work of service designers from around the world:

-4 main author,

-96 co-authors,

- 10 scientific editors of the Russian -speaking publication,

- 12 chapters,

- 33 cases,

- 54 methods and tools,

- 105 Comments of experts.

This book is for those who are interested in service design, client experience (Customer Experience, CX), innovation, collective creativity.