Technologies of manipulations by masses: advertising, marketing, PR, GR (cognitive approach). 2nd edition. Baksansky O.E.

XXI century is a century of different technologies, and convergent technology is most popular, including na-, bio-, informational and cognitive technologies, as well as the whole complex of social and humanitarian technologies for influencing society and the individual. Today we all live in the space of advertising, marketing, communication, PR- and GR technologies, as well as political technologies that are technologies of mass manipulations. A person is arranged in such a way that in order to successfully navigate in the surrounding reality, he needs to mention this reality, that is, literally to create a cognitive map of reality. Socio-humanitarian technologies are precisely the purpose for introducing certain paintings of reality in the consciousness of certain paintings that make a person controlled in the right direction.

The main attention in the book is paid to such aspects as modeling the process of social design of reality, the methodology of scientific sociological knowledge, the stages of the formation of sociology as a science, modeling social processes. General methodological principles and approaches are isolated that form the basis of the process of scientific and mathematical modeling in various fields of cognition, based on cognitive needs. A distinctive feature of any knowledge that claims to be scientific status is a mandatory clear allocation of a methodological basis, on the basis of which a certain picture of the world is built. The presentation of sociological material is preceded by a discussion of the metatheoretic foundation of sociological knowledge, after which various stages of the formation of sociology as a science are analyzed.

Analysis ends with a critical review of modern sociological theories, with the isolation of their strengths and weaknesses, as well as the prospects and development strategies of the fundamental, applied and practical sociological knowledge, which is applied in various PR and GR technologies. The application provides a large number of cognitive technologies actively used at present, aimed at achieving various problems of social influence, as well as communication technologies, manipulation and counter -agricultural, each of which in practice has proved its applicability and efficiency to solve the tasks. The methods of neuro-linguistic constructing of social reality are discussed. The work presents a list of modern actual and demanded literature on the problems of socio-humanitarian technologies of various orientations based on the tasks to be solved and formulated projects.

The monograph can be recommended as a textbook for university students, bachelors, undergraduates, graduate students studying social issues. It can also be recommended to scientists, sociologists, psychologists, as well as all those who are interested in the cognitive system of the scientific picture of the XXI century world.